2012 - Present
Kraft, Beringer, Accenture, Vonage, beIN
-- Collaborate with multidisciplinary teams to interpret the brand strategy into digital activities; understand motivational drivers of the target’s behavior to develop comm strategies fueled by tech, media, & culture insight; brainstorm with creatives to develop new ideas or refine existing executions; construct activation and media integration plans with partner agencies; and develop digital measurement programs
-- Worked with the Dir of Digital & Content Strategy to craft a digital and social strategy for one of America's best known advertising icons, Mr. Peanut. This led to Planters growing into an “Always-On” brand: hiring of 3 community managers, developing content strategies, turning our wealth of assets into easily digestible & sharable content, early engagement wins and recognition by Tumblr.
-- Created \TBWA.NEWSROOM ￼ – a Tumblr providing brainstorm grist through a real-time feed of trending events, headlines, memes, GIFs, LOLs and WTFs of the moment for daily flash editorial meetings (also fed to screens throughout the agency) among our social and creative teams charged with maintaining a hyper-relevant social content calendar
-- Manage \MEDIA.SMARTS – a monthly all-staff that brings in interesting, potential partners (The Onion, Buzzfeed, Gawker CEO, Reddit, Cheezburger CEO) that is less rate-card / sales pitch and more thought leadership and inspiration through jealousy-inducing case studies that will get our creatives and account leads to think of them less as "ad-holes" to fill with banners and more as creative collaborators that could lead to co-creating innovative executions.
-- Represent TBWA during Accenture’s Global rich media calls by providing optimizations
-- Joined senior leadership in a SXSW ' 13 agency-debriefing panel that overviewed prevailing themes and how they relate to our clients